At UpStory, we have a strong commitment to protecting your privacy and ensuring that any information we collect from or about you is kept secure. Our Privacy Policy outlines how we handle the personal information we gather from you or about you when you use app.upstory.ai (the “Website”) and software (the “Services”).
By accepting the UpStory Terms of Service, you are agreeing to the terms set out in this Privacy Policy and the Terms of Service. We recommend that you read the entirety of the Terms of Service and refer to them for definitions and contacts.
The information we gather, which could be used to identify you either alone or when combined with other data we hold, is known as “Personal Information”. This may include:
Personal Information You Provide : We may collect Personal Information if you create an account to use our Services or communicate with us as follows:
Account Information : When you register an account with us, we will gather details associated with your account, such as your name, contact information, account login credentials, payment card details, and transaction history, collectively referred to as “Account Information”.
User Content : As you use our Services, we may collect Personal Information that is included in the input, file uploads, or feedback you provide to our Services, which is referred to as “Content”.
Communication Information : If you get in touch with us using contact forms, chat widgets, or email, we may collect your name, contact information, and the contents of any messages you send, which is referred to as “Communication Information”.
Social Media Information : We maintain pages on social media platforms such as Instagram, Facebook, Medium, YouTube, and LinkedIn. When you engage with our social media pages, we may collect Personal Information you choose to provide us, such as your contact information, which is referred to as “Social Information”. Furthermore, the companies that host our social media pages may provide us with aggregate information and analytics about our social media activity.
Personal Information We Receive Automatically From Your Use of the Services : As you access, utilize, and engage with our Services, we may obtain the following information concerning your visit, use, or interactions, which is referred to as “Technical Information”:
Log Data : This refers to the information that your browser automatically sends when you visit our website, which is known as “log data”. This includes your Internet Protocol (IP) address, browser type and settings, date and time of your request, and how you interacted with our website.
Usage Data : We may collect information about your use of the Services automatically, such as the types of content you view or interact with, the features you use, and the actions you take. We may also collect other details such as your time zone, country, the dates and times of access, user agent and version, type of computer or mobile device, computer connection, IP address, and similar information.
Device Information : his includes the name of the device, operating system, and browser you are using. The data collected may vary depending on the type of device you use and its settings.
Cookies : We use cookies to operate and manage our Services, as well as to enhance your experience on our website. A cookie is a piece of information sent to your browser by a website you visit. You can choose to accept all cookies, reject all cookies, or be notified whenever a cookie is offered so that you can decide whether to accept it each time. However, declining a cookie may, in some cases, prevent you from using a website or negatively impact the display or function of certain areas or features of a website. For more information on cookies, please visit All About Cookies .
Analytics : We may use a range of online analytics products that use cookies to help us analyse how users utilize our Services and improve your experience when you use our Services.
We may use Personal Information for the following purposes:
To provide, administer, maintain, improve and/or analyse the Website and Software; To enable you to access and use the Website and Software; To process and complete transactions, and send you related information, including purchase confirmations, invoices, and subscription notices; To send transactional messages, including responding to your comments, questions, and requests; providing customer service and support; and sending you technical notices, updates, security alerts, and support and administrative messages; To monitor and analyse trends, usage patterns, and activities in connection with the Website and Software and for marketing or advertising purposes; To personalize services, including by providing content, features, or advertisements that match your interests and preferences; To investigate and prevent fraud, abuse, and to enforce the Terms of Service; To identify and fix bugs with the Website or Software; To recognize you when you return to the Website or Software; To provide better services in the future; For any other purpose with your consent.
Aggregated or De-identified Information : We may combine or de-personalize Personal Information and use the resulting aggregated data to evaluate the efficiency of our Services, enhance and add features to our Services, carry out research, and for other similar purposes. Aggregated information may be collected via the Services, cookies, or other means outlined in this Privacy Policy. We will retain and employ de-personalized information in an anonymous or de-identified format and will not attempt to re-identify the data.
In certain circumstances we may provide your Personal Information to third parties without further notice to you, unless required by the law:
Vendors and Service Providers: We share Personal Information with third-party service providers for business activities such as marketing, advertising, and improving the Website or Software. These providers process payments, send notifications, and perform related tasks only for the specified purpose. We also provide Personal Information to vendors and service providers for specific services, and they access, process, or store it as instructed by us.
Business Transfers: If Company, or substantially all of its assets, were acquired, or in the unlikely event that Company goes out of business or enters bankruptcy, user information would be one of the assets that are transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of Company may continue to use your personal information as set forth in this policy. Legal Requirements: We reserve the right to disclose your personally identifiable information when we believe in good faith that an applicable law, regulation, or legal process requires it, or when we believe disclosure is necessary to protect or enforce our rights or the rights of another user.
Affiliates: We may disclose Personal Information to our affiliates, meaning an entity that controls, or is controlled by, or is under common control with UpStory. Our affiliates may use the Personal Information we share in a manner consistent with this Privacy Policy.
Depending on location, individuals in the EEA, the UK, and across the globe may have certain statutory rights in relation to their Personal Information. For example, you may have the right to:
Access your Personal Information. Delete your Personal Information. Correct or update your Personal Information. Transfer your Personal Information elsewhere. Withdraw your consent to the processing of your Personal Information where we rely on consent as the legal basis for processing. to or restrict the processing of your Personal Information where we rely on legitimate interests as the legal basis for processing. If you would like to exercise your rights, please send your request to information@upstory.com .
Notwithstanding anything else in this Privacy Policy, if you provide UpStory access to your Google data, use of that data will be subject to these additional restrictions:
UpStory will only use access on a read-only basis to display report from Google Analytics and Google Search Console to you based on this data. We will never use your Google data for serving advertisements or any other marketing purposes. We will never share or disclose your Google data with third parties unless doing so is necessary to provide and improve these features, comply with applicable law, or as part of a merger, acquisition, or sale of assets.
UpStory hosts data with hosting service providers in Singapore. By accepting this Privacy Policy, you consent to have your personal information transferred to and processing in Singapore, or any other country in which UpStory or its service providers maintain facilities.
The servers on which Personal Information is stored are kept in a controlled environment. Where data is transferred over the Internet as part of the Website or the Software, the data is encrypted using industry-standard SSL (HTTPS).
While we take every reasonable effort to safeguard your Personal Information, no security system is impenetrable and due to the inherent nature of the Internet as an open global communications vehicle, we cannot guarantee that information, during transmission through the Internet or while stored on our systems or otherwise in our care, will be safe from intrusion by others, such as hackers. In addition, we cannot guarantee that any incidentally collected personally identifiable information you choose to store in the Website or the Software are maintained at levels of protection to meet specific needs or obligations you may have relating to that information.
We will store your data for as long as we consider it necessary for the purpose(s) for which we originally collected it, or until you withdraw your consent.
Our services are intended solely for persons 16 years of age and older. If you are under the age of 16 you may not access or use our service. BY using our service you represent and warrant to us that you are 16 years of age or older.
In the event that your data is compromised, UpStory will notify you and competent Supervisory Authority(ies) within 72 hours by email within information about the extent of the breach, affected data, any impact on the Website and Software, and UpStory’s action plan for measures to secure the data and limit any possible detrimental effect on the data subjects.
“Personal data breach” means a breach of security leading to the accidental or unlawful destruction, loss, alteration, unauthorized disclosure of, or access to, personal data transmitted, stored or otherwise processed in connection with the provision of the Website or Software.
Our Website or Software may contain links to other websites and software. We are not responsible for the privacy practices or the content of these websites or software. Please visit the privacy policies of these third-party sites in order to understand their privacy and information collection practices.
We do not guarantee error-free performance under this Privacy Policy. We may not always catch an unintended privacy issue, despite our best efforts to do so. Accordingly, we welcome your feedback regarding any privacy concerns that you may have, including how we can improve our service generally. We will use reasonable efforts to comply with this Privacy Policy and will take prompt corrective action when we learn of any failure to comply with it. We will not be liable for any damages, including incidental, consequential, or punitive damages, relating to the practices described in this Privacy Policy.
We may amend this Privacy Policy at any time. We will post an updated version on this page, and notify you by posting an announcement on the Website or sending you an email. By continuing to use our Service or providing us with Personal Information after we have posted an updated Privacy Policy, or notified by other means, you consent to the revised Privacy Policy. If you disagree with any changes to this Privacy Policy, your sole and only recourse is to stop using the Software and cancel your account.
Should you have any questions or concerns, please write to information@upstory.com for more information.
UpStory Pte. Limited 109 North Bridge Road, #05-21, Singapore 179097